Strategic Product Design Leader
Let's work together
ABOUT
Signal to strategy. I partner with teams to transform data complexity into design clarity that drives decisive action and shapes the future.
As an impact-driven design leader with over 8 years of experience across fintech, government, and digital marketing sectors, I transform complex challenges into elegant user experiences that deliver measurable business results.
I seek opportunities where I am challenged. I do not settle and like to work with like-minded players.
My collaborative approach balances innovation with pragmatism, and I take tremendous pride in mentoring junior designers to achieve their highest potential while elevating the entire team's capabilities to reach new levels of excellence.
Corporate Enterprise Rigor 🏦📡🛡️ Agency Quickness ⚡️🧑🏻💻☕️
I excel at leading cross-functional efforts through strategic design processes, having driven multimillion-dollar revenue increases at PayPal and significant customer retention improvements at USAA.
PROCESS
My design process scales like a fractal: from project to portfolio, from team to org
1
Discovery
I believe exceptional design begins with genuine curiosity. I lead teams as we dive beneath surface-level requirements to understand the complete ecosystem in which our solutions will live. Rather than rushing to ideate, we first establish a comprehensive understanding of user needs and business objectives through targeted research, stakeholder interviews, and immersive observation. This front-loaded investment consistently delivers more innovative and effective outcomes while reducing costly pivots later.
2
Definition
Strategic alignment is where design leadership truly shines. I bring diverse perspectives together to transform ambiguous challenges into clearly articulated problem statements with measurable success criteria. This collaborative approach not only yields stronger framing but builds the cross-functional buy-in essential for complex initiatives. My workshops create the clarity and shared vision that empower teams to move with confidence and purpose.
3
Development
The most valuable ideas emerge through intentional collaboration. I've refined a design development approach that balances creative exploration with pragmatic feasibility through structured cross-functional sessions. By integrating technical and business (and compliance) perspectives early, we produce solutions that are both innovative and implementable. This method transforms potential roadblocks into creative catalysts and ensures shared ownership across disciplines.
4
Deliver & Learn
True design leadership extends well beyond launch. I implement robust feedback systems that capture both quantitative performance and qualitative user experience. These insights fuel continuous refinement and inform future strategy. By maintaining accountability for outcomes and transparently sharing learnings (successes and shortfalls 😄) I've established design as a strategic driver of business value rather than simply a service function.
RESOURCES